Lynette is wearing Mulan Ruffled suit

Lynette might have graduated just a year ago, but she is already making her presence felt in the digital advertising industry. This Nanyang Technological University (NTU) Wee Kim Wee School of Communication and Information graduate is one of 24 young Singaporeans handpicked to participate in the pioneer cohort of a graduate programme by Google and EDB. Having received training by top industry leaders at Google and Dentsu Aegis Network in Sydney and Singapore, she is now embarking on an exciting career in programmatic trading. She is also involved in the Interactive Advertising Bureau (IAB) Singapore's Programmatic Committee 2017 and is a member of the Young Women's Leadership Connection (YWLC) organisation, a community for high achieving women leaders in Singapore.

Is there a song lyric or a quote you live by? 
‘Everything happens for a reason’. Cliched as it sounds, it helps me remember to make the best of my situation no matter the circumstances, and not dwell on how it came to be. It reminds me to also treasure my experiences and the people I meet, because even the smallest chance encounter can lead to something fruitful a few years down the road.

What is the one life lesson you learned that can’t be taught in school?
There is no failure, only feedback.

What three values are most important to you?
Honesty, loyalty and responsibility.

Living in a sunny climate, what are some of your must-haves when it comes to your skin?
Sunblock definitely! My mom has had freckles since she was young and she was so worried I would inherit it so I’ve always been taught to protect my skin from the sun.

What is one thing on your bucket list?
To visit all the Disneylands in the world. I visited the Anaheim one back in 2014 and I really can’t describe how magical the experience was for me. 

What is your definition of success?
Success to me is continuously improving myself and getting better in what I do

 What is the one thing that scares you the most and want to try at least once?
Bungee jumping/cliff diving looks absolutely FRIGHTENING, but I would be so proud of myself for doing it!

If you weren’t working in the job you are in now, what would you be doing instead?
When I graduated, the job climate was pretty bad and I had taken my time to job-hunt as I did not want to rush into a job I was not passionate about. The timing kind of worked out for me because I later got into a great graduate programme which thrust me into the exciting world of advertising tech and digital marketing. If I wasn’t in the job I’m in now, I might have gone back to PR/marketing where my comfort zone was.

 
What is your ideal holiday?
Well, my recent trip to Greece could not have been more ideal! We had great weather, breathtaking architecture, beautiful scenery, amazing food, met lovely Greeks, and had plenty of stories to tell after!

What keeps you going when things get tough?
Tough times don’t last, tough people do.

When did you start doing yoga?
I started from the beginning of this year - it was one of my new year’s resolutions to keep fit and I’ve been pretty consistent with it so far!

How has yoga changed your lifestyle/improved your lifestyle?
I’ve actually seen a tremendous improvement in my physical well-being since starting yoga. I feel fitter, stronger and more confident in my body, and even friends and family have noticed it too! I’ve always had issues with flexibility and bad posture - since starting yoga, I find myself subconsciously adjusting my bad posture and I’ve noticed that I’m not as stiff as I was before. I’ve also developed muscle in various parts of my body which I never knew I could achieve and I’m really thankful that yoga has helped push my body further than I could have imagined.

How many times do you workout in a week?
I try to do yoga at least once a week, then depending on how busy my weekdays are, I’ll do YouTube home workouts on nights I’m home early. On weekends, I try to do home cardio and ab workouts to make up for sitting at the desk all week. 

How are you able to juggle work and yoga workout?
When I book my yoga workout in advance, it makes me more efficient that day because I know I’ve to finish my work by a certain time so that I can travel to the yoga studio. I try to schedule my yoga workouts at the beginning of the week, because I know my schedule tends to fill up towards the middle and end. 

Any tips for beginners?
Just keep going! It’ll only get easier. Don’t be too ambitious, take baby steps!

What do you look for in a yoga wear?
Comfort, durability, breathability and pretty prints!